Pay-per-click (PPC) advertising is a powerful tool that allows small businesses to reach their target audience and drive conversions effectively. Businesses can display their ads on search engine results pages, social media platforms, and other websites, paying only when a user clicks on their ad. PPC offers numerous benefits for small businesses, including instant visibility, targeted reach, and budget control. To maximize ROI, small businesses should conduct keyword research, optimize landing pages, use ad extensions, and track campaign performance. By following these tips, small businesses can leverage PPC advertising to grow their online presence and achieve their marketing goals.